The gambling industry is a multi-billion-dollar industry that has been appealing to customers around the globe for centuries. Unlike many other industries, gambling has managed to remain relevant and popular throughout decades of societal change.
What has made the industry so durable to change is its unique willingness to change and adapt. While we were worrying about the effects of the so-called 'Millennium Bug', savvy gambling executives were busy investing in online gambling sites.
Online casinos soon became incredibly popular, introducing higher numbers of players to the bold and exciting world of gambling. Despite their early success, online casino sites are now falling in popularity and usage with players opting instead to play through their mobile devices.
In this article, we take a look at the reasons why android gambling apps, in particular, are becoming more popular than traditional browser sites and attempt to predict what the future holds for gambling apps.
Why Apps Beat Browser
Personalization: Online casinos, just like their real-life counterparts offer a huge range of games for customers all in one place. The problem with this, however, is that this range and selection can be off-putting or overwhelming to certain customers.
Every time you log-on to an online casino site you will be inundated with offers on roulette, baccarat, blackjack and slots. This choice slows down the journey from logging on to playing your favorite game.
Mobile apps can let users set up their preferences from the start based on their specific needs and wants. They will also track your usage over time to deliver more personalized content and offers to suit your needs.
If for example, you download a gambling app to take advantage of the latest deals and offers on the most popular mobile slots, then the app will recognize this and advertise slots to you in the future.
In some cases, the app will also monitor your location and provide you with geography-specific content or offers.
Speed: In 2015 Google released previews of Accelerated Mobile Pages (AMPs) which were designed to help links posted to Facebook load faster on mobile devices. The project was a success and was rolled out amongst most sites on the internet.
In short, the problem before AMPs was that traditional desktop sites contained too much information for mobile devices, resulting in slower loading times. AMPs effectively stripped away the excess information to load content faster for mobiles.
Despite this, there is still a disparity between speed on desktop and mobile. In addition, some AMPs strip out too much content on mobile devices making navigation difficult.
Mobile gambling apps, on the other hand, carry the benefits of AMPs but with a greater level of control and autonomy from the designer. Everything you need for an enjoyable user experience is available on an app along with speedy loading times.
Also, you can avoid having to sign-in every time you open an app by saving your log-in details along with your preferences. In a world where attention spans are getting shorter and shorter, easy to use, quick and reliable mobile apps are flourishing.
The speed of Mobile apps loading content is even faster than AMP enabled websites.
Everything in one place: Ten years ago, it may have seemed reasonable to expect a customer to navigate a few different tabs whilst using a website. While making a deposit, for example, it may be necessary to direct the user to a different, secure payment tab.
However, that simply won't do for many mobile users nowadays as people seem to prefer having everything in one place. Mobile gambling apps solve that problem with ease.
Firstly most reputable gambling apps are Google Pay enabled, which allows customers to top up their balances with the press of a fingertip rather than navigating to an additional page and then searching for their credit card details.
Similarly, with games, users can remain within the app whether they are playing poker or slots and whether they are reading articles or interacting with other players. This is great for both customers and suppliers as it facilitates an easier experience for the user and lessens the potential of customer distractions for the supplier.
The Future of Mobile Gambling
Currently, online gambling represents roughly a third of gambling revenues in most major countries. While it is obviously popular, gamblers still seem to prefer having a punt in land-based venues.
The question that online gambling companies are currently asking themselves is, 'what do land-based casinos have over us?' In short, the answer is simple, land-based casinos offer a complete, realistic experience that online competitors simply cannot recreate.
There is a certain allure, mystique and drama about visiting a casino for the first time, that, try as they might, online casinos simply cannot provide.
Attempts have been made by online providers to level the playing field in the way of live streaming casinos.
Through using the very best streaming cameras, real venues and actual dealers, online providers have managed to foster more of an authentic vibe to their gambling offerings. To fully recreate the experience of land-based casinos more is needed.
That's why a number of high-profile online gambling companies are investing staggering amounts of money into researching the possibility of virtual reality casinos.
Is VR the next step in mobile gambling?
Whilst news of a breakthrough in technology is still some way off, there are high hopes amongst industry insiders that VR casinos will be the next logical step in the advancement of online casinos.
If this technology is implemented in the right way it could be the catalyst in a huge shift in the gambling industry. The monopoly enjoyed by land-based venues would be no more with the online sector becomes the biggest player in the industry.
To some that might seem like the stuff of science fiction, but if one industry is capable of implementing technological change at a rapid speed, it is the gambling industry.
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